The Social Media Gospel: Sharing the Good News in New Ways, 2nd ed.
If you are responsible for managing digital communications in your parish, staying current with trends in the rapidly changing world of social media can seem like an overwhelming task. Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry?
As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those who wish to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including:
- Building and ministering to online communities
- Privacy and self-disclosure in the digital age
- Integrating communications across digital platforms
- Managing and monitoring social media
- Faith storytelling with visual social media
- Hashtag development and live-tweeting
This is a Logos Reader Edition. Learn more.
- Provides an easy-to-understand, step-by-step guide to digital ministry
- Provides new content with humor, helpful tips, and counsel anchored in practical experience
- Focuses on key topics for effective church communication
- Section I: Frameworks for Understanding
- Section II: Choosing Social Media
- Section III: Making Social Media Work
Meredith Gould has provided an excellent resource to those who believe that the future of mission lies in a world where networked lives and amplified humans await the proclamation of the Gospel. The Social Media Gospel offers a road map for those leaving the Church of the modern era behind for the adventurous missionary landscape of a social-structured world.
—The Rt. Rev. C. Andrew Doyle, IX Bishop, Episcopal Diocese of Texas
For those beginning to explore new technologies, those regularly engaging with social media, or for anyone who wants to communicate the good news to a new generation—The Social Media Gospel is crucial.
—Carol Howard Merritt, author of Tribal Church and Reframing Hope
Meredith Gould has poured her training as a sociologist, experience as a magazine writer, omnivorous appetite for social media, and passion for the Gospel into a book that should appeal to just about anyone who thinks about digital ministry. The Social Media Gospel is a valuable contribution from one of the best known thinkers in the field.
—Jim Naughton, founder of Episcopal Cafe and coauthor of Speaking Faithfully: Communications as Evangelism in a Noisy World
